He graduated in Business Economics from Bocconi University in Milan. He began his career with the Bloomberg Group, working in financial news and analysis, before joining Comdirect Bank, the direct banking arm of the Commerzbank Group, in 2001, where he helped launch the company on the Italian market.
In 2002, he joined FinecoBank, where he was initially responsible for the development of retail products and services. In the years that followed, he took on increasing responsibilities in the areas of marketing, communications and business development, playing a key role in some of the most significant stages of the bank’s evolution, leading up to Fineco’s current positioning as a bank capable of integrating technology, simplicity and human interaction.

Since 2007, he has headed the Marketing Department, contributing to the brand’s evolution and the development of some of the sector’s most recognisable campaigns, from “Le cose che contano” [Banking that matters] to “Change is Good”.
Today, he is Chief Marketing & Communication Officer, with responsibility for brand strategy, communications, brand identity, advertising, events, digital marketing and user experience, all aimed at supporting business growth for both retail customers and the network of personal financial advisors.